Dental Marketing Doesn’t Have to Be Frustrating
If you are frustrated with your dental marketing efforts, contact Dentainment. With so many dental marketing tools available, you can concentrate on running your practice instead of your campaigns.
These days you need more than word of mouth advertising. If you want your dental marketing campaign to be successful, it is important to combine both conventional and digital efforts into one strategy.
In other words, keep up with your physical newsletter, but make an online one available via email as well. This way you are reaching both types of patients and potential ones as not everyone is computer savvy.
1. Keep Your Team in the Loop
One of the biggest mistakes dentists make when designing a marketing campaign is not asking team members for input.
When you get your team involved, you are seeing a different perspective and while you don’t want too many chiefs involved, having a team add their two cents worth is vital if you want a successful dental marketing campaign.
2. Research the Competition
If you follow the Dentainment Blog, you will remember that researching the competition is an excellent way to see what dental marketing campaigns work and what campaigns don’t.
Do a Google search or check out dental practice social media pages. Both of these avenues will give you a heads up when it comes to reaching your demographic and target audience.
3. Target Audience
Speaking of target audience make sure you are honing in on the right demographic. If you are a pediatric dentist, consider a profile on Pinterest, as women are the decision makers in the family when it comes to products and services.
If you target seniors, you will want a strong Facebook presence as most people over 55 spend their leisure time on the most popular social media platform in the world.
4. Video Marketing
Videos are imperative for dental marketing. Because video is now the most popular medium on the web, you will lose potential patients. A video marketing campaign for your dental practice increases dental flow.
With so many different types of videos to produce, including explainer, how to, Q & A videos and testimonial videos it’s easy to begin a video campaign that will increase your popularity on the net.
5. Social Media
10 years ago, social media was a fairly new way to advertise products and services. Fast forward to 2021 and it’s the place that most people spend their spare time. Having a strong social media marketing campaign boosts your profile and shows fans and followers you are hip and follow marketing trends.
Social media is the fun way to market your dental practice. Just make sure you target the right platforms before you begin.
If you would like to learn more about dental marketing, video marketing for dentists or social media marketing for your dental practice, call, send a text or a DM to Dentainment today.