Dental Blogging and Social Media
Dental blogging and social media really do go hand in hand, but unless you have the time to devote to a weekly, bi-weekly, or even a monthly blog, you could end up hurting your dental practice.
Why Blogging Works
According to Dentainment, recent studies indicate that the all-important conversion will happen more often if you have a blog on your website. Most pages on your website give important information to your patients about your dental practice policies and services. Your, “Evergreen,” pages rarely change unless you are adding a new product or service, or changing locations. Dental blogging will keep your patients engaged and is one of the best ways to keep your practice on their minds when it comes time for a dental cleaning or a smile makeover.
Where to Begin
Adding a new blog to your dental website requires regular entries. Ask your staff to contribute and offer incentives to team members. Give a gift certificate or trip to the team member who comes up with the blog that receives the most comments, likes and shares. Keep in mind that after a while, you may run out of ideas to write about. Dentainment can help with some suggestions that will help you stay on the right path.
Focus on topics that are fresh. Blog about oral hygiene tips or foods that promote good dental health. Writing about common dental problems such as bruxism or sleep apnea will get you great search engine results. Do your research and find out what the most popular dental blog topics are on Google and Bing. If tooth whitening is creating a buzz, write a blog about your new Zoom® in office tooth whitening system.
If your dental practice sponsors the local Little League Team or you are involved in other charities supporting your local community, mention it. Talk about your work in a blog. Highlight team members and their families. If your hygienist is an active volunteer with the animal shelter, dental blogging will show your patients how supportive you are of your staff.
If you are like most dental practices, you probably spend a great deal of time and money on the latest and most innovative dental technology. If you have just acquired a CEREC CAD/CAM system and a milling machine talk about it. Take a video and embed it in your blog. Your patients will love seeing you keep up with the latest technology and dental blogging is the perfect opportunity to showcase your new products and services.
Dentainment, the social media marketing for dentist’s experts, recommend that you promote your blogs on your Facebook, Twitter, Instagram, Pinterest, YouTube and any other social media pages that you may have. When you optimize your blogs on social media, you will increase your dental flow.
People love to see how a certain procedure is performed. Talk to Dentainment about filming procedures using real patients, with the patient’s approval of course.
Staying current with your blog is crucial. If patients, or would be patients go to your website and discover the last blog post was over six months ago, some will see it as an inability to follow through with things. If you can’t keep up, you may want to consider hiring a professional blogger for the task.
A professional blog writer can help your blog stay consistent with fresh, unique, and engaging content.
If you would like more information regarding dental blogging for your practice, call or click and schedule an appointment with Dentainment, your dental marketing experts.