Creating Video Marketing for Your Dental Practice
4 Minute Read
Video is an essential part of every dental marketing strategy. Videos help get your message out to the world whether you want to share new products and services or educate people about oral hygiene.
Whatever your focus, video marketing is the key if you want to compete in the digital world.
Video is an amazing tool for you and your dental practice. Plus, people love it.
Video Keeps You Competitive
Eighty one percent of businesses are incorporating video into their dental marketing plan. Videos are the best way to get the message out, especially when you add storytelling to the mix.
In today’s world, there are so many ways to tell your story and the story of your dental practice with video. Animation and/or illustrations also help get your point across.
Get Personal with Video Marketing
According to Dentainment, by 2021 live videos will account for thirteen percent of online traffic. That’s because people love stories.
People love it when you go live, especially if you are a dentist. The dental world is a bit of a mystery to people. Not because they don’t know what you do, but because they aren’t sure what goes on behind the scenes.
When you get personal with your audience, you are showing people the intimate side of your dental practice.
Facebook Live and Instagram Stories are an excellent way to give patients, and potential ones, an up close and personal look at you and your dental team.
With Instagram and Facebook, you are building trust with your audience. Offering viewers updates and casual live videos is fun. Just make sure you have a plan before you say, “Action.”
Video Marketing Boosts Conversion Rates
Ninety percent of buyers use video to help make a final purchasing decision. In fact, 74 percent of viewers who see a product or service in action will buy it. It’s also a fact that people tend to stay longer on websites that have videos as well.
If you don’t have a YouTube page, start one. The more videos you post, the larger your library. Google loves video and loves when businesses post videos on a regular basis.
Landing Pages for Video Marketing
Another way to use video marketing to its full potential is with landing pages. Landing pages can boost your ROI by an astounding 80 percent or more when you include a video.
A landing page is one of the best ways to tell the world about your new CEREC® machine or your recent foray into dental sleep medicine.
To ensure accessibility and engagement make sure you use auto play captions and don’t forget about silencing your landing page video. You don’t want to scare people away with the narrative. Allow viewers the opportunity to listen or mute.
Video marketing is huge and essential for every business. Call or text, and talk to a team member from Dentainment about video marketing for your dental practice today.