Anything but Boring Social Media Marketing Tips
Social media marketing is one of the best ways to attract new patients. Twitter, Instagram and of course, Facebook are immensely popular for products and services.
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By creating enticing posts that people like, comment and share on you will be ahead of the curve and on your way to an increase in dental flow.
Below are some fun and easy social media marketing tips that you can incorporate into your overall advertising strategies.
1. Create Fun and Educational Posts
As a dentist, it’s important to write posts that catch the eye. Graphics are excellent as are memes. Be creative and source free images on Pixabay and Pexels.
Whomever you have put in charge of social media needs to be clear about you and your dental practice as well. While you don’t want to portray the serious side of dentistry too often, you want fans and followers to be aware of you and your team and what your specialties are. A healthy balance is essential when it comes to marketing your dental practice on social media.
2. Digital Word of Mouth Advertising
Thanks to social media, dentists reach patients, and potential ones, with platforms like Twitter and Facebook. It really is word of mouth advertising and the modern way to attract dental flow.
Your fans and followers will tell their friends and followers and so on. Before you know it, you will have an entirely new group of people based on digital word of mouth advertising.
Instagram is an excellent place to let your hair down and have some fun with your audience. Post quick pics of your office and don’t forget to ask patients to join in on the fun.
Be aware that more than 90 percent of people surveyed on social media say that referrals from friends is the preferred way to locate products and services.
3. Mobile is Leading the Pack
If you are still using an outdated website, it is essential that you go mobile. Every dental practice must think mobile first. When you plan your dental marketing strategies around mobile use, you will see a better return on investment.
Try shifting the paradigm with a mobile responsive website. People use mobile phones for social media much more than desktops and laptops.
In fact, did you know that 80 percent of new social media revenue comes from mobile ad campaigns? People use their phones every second of the day scrolling through social media for anything that catches their eye. If they have a toothache and need a dentist, you can bet that a potential patient won’t be looking for an emergency dentist on a desktop computer.
4. Don’t Forget about YouTube
If you follow the Dentainment Blog, you will remember how important video marketing is to your overall strategy.
Using YouTube as a social media community, which it truly is, helps you and your dental practice gain a larger fan base. YouTube is the second most visited website on the planet and second to Google when it comes to search engines.
Creating video content for marketing is key when it comes to social media marketing and your overall digital and conventional marketing plans.
5. Be Authentic and Consistent
Being true to yourself and your dental practice is crucial for all types of marketing. Just like all of your other efforts, you must be true to your dental brand and your patients. When you are authentic and consistent you’ll see much better results.
If you would like to learn more about social media marketing for dentists, call and talk to a team member from Dentainment today.