8 Dental Email Newsletter Tips
5 Minute Read
Although email marketing for dentists is still an effective way to attract new patients, there is more competition. Unless your email campaign has a strategy that provides value, your dental email newsletter will be sent to either spam or go straight to the trash bin.
Publishing a twice or once monthly dental email newsletter is a great way to engage with patients and potential ones. A well-written dental newsletter also helps with referrals.
Outsourcing for Better Content
Outsourcing your dental email newsletter is a smart way to market your dental practice. Finding the time to research and write about dental topics can be a grueling task.
A professional dental marketing agency will produce high quality content for your dental email newsletter. This gives you and your team more time to stick to the tasks that you are meant to be doing.
Topics for Higher Engagement
Everyone knows how important content is. It is what drives your dental email newsletter. Creating interesting topics creates more engagement.
Below are some dental email newsletter topic suggestions that can help you create an inspiring email newsletter that people will look forward to.
1. Oral Health for Preventive Dentistry
By sharing tips with your email subscribers, you are adding value to everyone who reads your dental newsletter. When you share tips about brushing and flossing, tips about food for healthy teeth or tips about comprehensive dental examinations, you are providing value to your subscribers.
2. What creates Dental Plaque
Give detailed information about preventing Dental Plaque and maintaining healthy smiles is a wise topic. Other Educational Based topics can be explored, as most offices receive similar questions on proper oral-health tips and routines.
3. Cosmetic Dentistry
A healthy smile is on everyone’s list. Write a dental newsletter about cosmetic dentistry. Explain the different procedures, how they work, and what they can do for your smile. Talk about porcelain veneers, dental implants, and clear braces. A comprehensive cosmetic dentistry newsletter is an excellent way to boost your patient base as well.
4. Fun Quizzes and Competitions
Everyone loves a good quiz. Whether it is a crossword puzzle or a game of trivia, including fun games in your dental email newsletter encourages patients to test their skills on dental topics. Keep your readers engaged and ask them to submit answers for a random draw. Give away a dental exam or an electric toothbrush and you will see and increase in your dental flow.
5. Promote Dental Health
Create a dental email newsletter that celebrates Dental Health Week or Dental Health Month. For example, February is National Children’s Dental Health Month. Do your research and write a dental email newsletter about children’s oral health. Promoting dental health is a great way to spread the news about your dental practice.
6. Give Your Team Kudos
Your dental practice depends on the team. In each dental email newsletter put one of your team members in the spotlight. When you share the successes of your team, you will see more engagement with patients. Team member of the month is an excellent way to encourage your team as well. When you share the successes of your team, your dental practice will shine.
7. Focus on the Community
Community is everything when it comes to dentistry. Share and promote local events that your dental practice sponsors or create an event yourself. If the community center is having a health day, get involved. Focus a dental email newsletter on the community and you’ll see more patients and more referrals.
Another topic the Community may want to know about is your Dental Membership Plans! Share the information on these via email newsletters on regular basis.
8. Specialty Dental Services
When you promote elective dentistry, you are giving your patients value. You are also saving time, as patients will have a heads up about cosmetic dental bonding or Invisalign®. Share information about CEREC® or any other procedure that your dental practice specializes in. For example, if you have just included one-day dentistry in your list of services, let people know about it.
A dental email newsletter is the best way to stay connected with patients and potential ones. Not only will you receive more referrals, but you will also begin to see more people sitting in your waiting room.
Don’t’ forget to include your dental website URL in every single newsletter along with your social media platforms. Make sure patients know how to find you on Instagram, Twitter, and Facebook.
A Professional Dental Email Newsletter
If you would like more information regarding dental email newsletter marketing, call and talk to a team member from Dentainment.
Dentainment are the leaders in dental practice marketing and are ready to help you shine.