7 Reasons you should be Texting Your Patients
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Texting your patients is a great way to keep in touch, and according to the Buzz on Podium, could be the best way to keep them from adding your email address to the junk folder.
Contacting patients in the 21st century is more than sending out a mass email on Mail Chimp. Including email marketing in your online dental ad campaign is a good start, but it isn’t a standalone solution when it comes to advertising your dental practice and increasing your dental flow.
Posting on social media, direct mail, email marketing, newsletters, and other forms of advertising all work hand in hand, but when you add SMS text messaging to the mix, you will be reaching more people and potential patients. Even as far back as 2015, people were talking about business texting.
Below are 7 Reasons you should Be Texting your Patients and Potential Dental Flow
- It’s More Direct-For the average consumer, text messaging is the only way to go. Not only is it more direct, but it is also more personal. Just like junk email, which is usually from a sender that you don’t trust, your intended recipient probably won’t touch an email from your dental practice.
- It’s Less Intrusive-Back in the day when you had to pay for texting it was considered intrusive. Texting was considered an invasion of privacy so to speak. My how things have changed today. Although it’s the Millennial’s, Generations Y and Generation X that have grown accustomed to texting, the Baby Boomers are beginning to join the growing list of users who pay attention to business texts.
- It Gives your Patients More Freedom-Just like your patients, you probably don’t relish the idea of sitting on the phone with customer service for an hour. When you use texting for your dental practice, you and your team can interact without having to put a patient, or a potential one on hold. With texting, a patient can get an almost immediate response, which will help your dental flow.
- It’s Fast and Easy-With business texting you can send a message to anyone anywhere in the world. Keeping it to the point, unlike a phone call or email, makes it simple to comprehend. Keep your text messages concise allowing the recipient to multi-task, check the message and respond or react without committing to more time and effort.
- It’s a Daily Habit-Most people send or receive multiple texts every day, and although it wasn’t the norm a decade ago, it certainly is now. Even people over the age of 50 have started texting using the humble keyboard instead of using the phone for its intended purpose. Everyday someone somewhere is sending a business text. Your dental practice should be doing so as well.
- Preferred Overall-That’s right; texting is the preferred method of communication over phone calls and emails. Although there are some excellent ways to make your email messages stand out from the crowd, text messaging is still the way to go. Email is a waiting game with downloads and graphics that just might not load at all on a mobile device.
- It Transcends Boundaries-Although the boomers are the least likely to pay attention to your SMS they are beginning to take notice. Texting is being recognized as a fast an effective solution to reaching patients and potential dental flow on a more consistent basis. These days it’s becoming commonplace for seniors to use text messaging as a method of communication. With text messaging you can eliminate the phone calls and start texting your patients about their upcoming dental appointments.
If you are looking for a fast, efficient, flexible, and direct way to get your message across, texting your patients could be the solution.
Try texting your patients and let us know how it goes for you and your dental practice.
After all, it doesn’t hurt to try something new that won’t cost you a fortune in your overall marketing strategy.