5 Tips for Social Media Marketing for Dentists
Five Minute Read
Social Media Marketing for is dentists more important than ever. Social media marketing is changing, almost on a weekly basis.
With Facebook, the most popular platform in the world now altering dental marketing for social media, having a leg up on the competition has never been more important.
Social Media Marketing for Dentists Tips
1. Hone in on Your Demographic
Dentainment recommends that you narrow down your social media profiles to the pages that fit your demographic. If your market is predominately men between the ages of 21 and 40, Pinterest probably isn’t a good fit for your dental practice as more women than men use Pinterest.
On the other hand, if you are a pediatric dentist, Pinterest is an excellent place to build your online platform. Social media marketing for dentists takes planning, but first you need to start with the sites that are going to build your dental practice.
2. Stay in Touch with Social Media Marketing for Dentists
One of the biggest mistakes dental practices make when it comes to social media marketing for dentists is lack of communication. If you aren’t responding to likes and comments, your fans will stop following you.
Keeping an eye on your social media pages takes time. If no one in the office has it to spare, your Instagram, Facebook, and YouTube pages will suffer. You can always ask one of your Dental Team members to help on Social Media profiles as well.
3. Write and Tweet Educational and Entertaining Posts
One of the best ways to increase dental flow is with posts and Tweets that are informational and entertaining. There is a fine line between the two, especially when it comes to social media marketing for dentists.
Because the dentist isn’t on the list of favorite activities for some, craft posts and Tweets that give potential patients information about your practice, but don’t go overboard with too many technical posts. Save your porcelain veneers demonstration video for YouTube.
4. Video and Social Media Marketing for Dentists
Firstly, Google owns YouTube; secondly, it’s the second most powerful search engine in the world. For those two reasons alone, you cannot ignore YouTube.
If you don’t already have a YouTube page for your dental practice, get one. The more you can share your products and services with others via the most powerful advertising medium in the world, the better your chances are of hitting the top of the search engines organically. If you are unsure how to start a YouTube page, talk to Dentainment.
Video Content will surely have an impact on Voice Search Optimization (VSO) in the future as well. Make sure to leverage this Game-Changing Multi-Media Content on a regular basis!
If you’re Dental Practice is offering Membership Plans, make this part of the Video Content Strategy as well.
5. Going Live on Social Media Takes Planning
Be careful if you are jumping on the Social Media Live train. If you are using Facebook or Instagram Live, a solid plan is essential for a productive social media dental marketing campaign. Of course, there are some exceptions to the rule.
Live Q & A sessions and a live porcelain veneers procedure will never run to script. However, if you lay out a storyboard beforehand, you will be better prepared for your Instagram or Facebook Live event.
If you would like more information regarding social media marketing for dentists, call and schedule an obligation consultation with the dental marketing experts today.
Just have fun with your Marketing Ideas, as this will help ensure more “personality” for the Practice! Always be educating yourself on the latest trends, news and ideas for Marketing.