5 Social Media Dental Marketing Tips You Can Count On
4 Minute Read
Social media marketing makes it easy to get to know your patients on a more personal level. With social media marketing, you are allowed to show the human side of you and your dental practice by tweeting, posting, and sharing with fans and followers.
While there isn’t a right or wrong way to market your dental practice on social media, there are some things that can help you increase your fan base and your dental flow.
Social Media Marketing Tips that Work
1. Know Your Social Media Goals
Before you jump in with both feet, start some goal setting. Smart goal setting means being specific. Saying you want to increase your dental flow is a bit vague. Nail down your goals and make sure they are achievable and attainable.
You also want to make sure that you are relevant to your social media goals whether the main goal is to increase web traffic or build a bigger fan base.
2. Find the Best Platforms on Social Media
Cultivating fans and followers on several platforms is a huge time waster. If you have someone in house who is managing a dozen or more accounts on social media, he or she is most likely overwhelmed.
While Facebook is a must and the King of social media, Pinterest is the most popular site for women. If you are a pediatric dentist who focuses on teens, TikTok or Snapchat may be best for your advertising dollars. Check out where your competition is and don’t forget whom you are marketing to.
3. Go Outside your Zone with Social Media Marketing
Hiring someone in-house is great, but if that person is also handling other tasks, a professional marketing company could be the way to go. Your receptionist may be doing a great job, but probably wasn’t built for the position. Social media takes skill, education, and experience.
Firstly, a professional dental marketing company applies strategic thinking and organizational skills to the mix while understanding branding. Secondly, a professional social media marketing company helps your voice on Facebook, Twitter, Instagram and any other social sites you have business pages on.
4. Consistency is Key for Social Media Marketing
Delivering written content while adding content from other sites is paramount when it comes to social media marketing for dentists. You must be consistent with social media nurturing it constantly. Throwing up a post every once in a while or rarely responding to comments won’t do you any favors.
Keeping up with your marketing on social media takes time. as a result, if you and your team don’t have time, your fans and followers will lose interest. Looking for creative content just got easier with our new Dental Marketing App.
5. Grow Your Flow with Social Media
The more people who see your message the better results you will achieve. Having a social media manager that works on increasing your fans and followers across all of your social media platforms is extremely important.
Grow your dental flow by making sure your patients are happy to follow you on social media. Be sure to include new content, product, and services updates.
Also add any information regarding dentistry that will attract more followers. Most importantly, don’t forget to add video content on a regular basis.
Take the Guesswork out of Social Media Marketing
While social media can be challenging it doesn’t have to be. When you have fun with it and stay focused, you can do anything you set your mind to.
If you would like more information regarding social media marketing, call and talk to a team member from Dentainment today.