5 Fun Video Dental Marketing Tips Everyone Can Use
Video is the most popular medium on the planet, especially when it comes to dental marketing.
While text and pictures may be the way to go in some cases, more and more people are relying on video for everything, including dentistry. Video allows you to make an immediate connection.
Below are 5 tips that will help you have fun with your video marketing efforts.
1. Give Your Dental Practice a Personality
One of the best ways to market your dental practice with video is with a dental practice introduction. Most people are nervous when it comes to sourcing a new dentist. Video helps potential patients feel like part of the family before they set foot in your dental practice.
Get the entire team involved and have fun with your videos. When you have fun so does your audience.
2. Challenge Videos for Dental Marketing
Challenges on YouTube are quite popular and perfect for dental marketing. In fact, most people can’t get enough of them. All dentists can have fun with challenge videos. Come up with a great challenge that you can share with patients and potential ones.
Be creative when you come up with your challenge and get your entire team involved. You can even ask patients what kind of challenge they would like to participate in. Who knows, your video challenge could go viral, just like the ice bucket challenge a few years ago.
3. Educational Videos and Dental Marketing
Let’s face it; educational videos aren’t usually at the top of the list when it comes to most watched videos on YouTube. With that being said, educational videos don’t have to be technical or boring.
Add some humor to the script while educating patients at the same time. Write a song or come up with a clever skit that tells it like it is. In this day and age, people want more than education, especially when it comes to video marketing.
4. A Fun Q & A with the Dentist
Videos that get to know you and your dental practice on a personal level build trust. Shoot the video with a prompter on the other side of the camera and you are creating instant rapport with your audience. Some questions your prompter could ask include:
- Where did you go to dental school?
- Why did you become a dentist?
- What do you do when you are not at work?
These are all questions that show the human side of dentistry and are perfect for your overall dental marketing and video marketing campaign.
5. Show and Tell for Video Marketing
New dental products and services are very exciting and while you and your team may be over the moon, your patients will probably find it interesting too.
Keep your patients and potential ones up to date with your dental practice. Shoot videos showing off new technology, new team members and any news that you think people would like to hear about. When your patients are kept up to date, they will look forward to their next dental visit.
Not sure where to start? Talk to a team member from Dentainment and learn how to create fun dental marketing videos for your dental practice, it really is that easy.