5 Fun Social Media Marketing for Dentists Tips
4 Minute Read
Social Media marketing is meant to be fun. Having a good time is what Facebook, Twitter, and Instagram are all about. Getting too serious with your social media defeats the purpose. From your posts to live videos, enjoying yourself and having a good time is what social media is all about.
Below are 5 social media dental marketing tips that you, your team and your patients will have fun with.
1. Avoid the Clinical and Be Personal
Social media allows you to get more personal with your audience. Keep your Tweets and posts light and try not to let the technical jargon spoil your efforts.
Start a before and after campaign and share your patients personal story highlighted with dramatic before and after pictures. You can bet your patients will share their pictures with their family and friends as well. For Daily Marketing Tips for your Dental Practice, check out the new DentalYear App.
2. Sell a Comfortable Experience
As a doctor, you are selling a dental experience not just root canals and dental implants. Patients want a dentist they can trust with their oral health. Firstly, Facebook, Instagram, Pinterest, Twitter, and the other social media channels allow you to connect with fans and followers on a personal level. Secondly, it also reminds your audience that you are not just about teeth and gums.
3. Establish Better Relationships with Social Media Marketing
Social media provides dental practices with an opportunity, not to mention building relationships with patients and potential ones. Share customer testimonials, fun office pics and before and after pics. Post a weekly dental hygiene tips page and don’t forget to include regular competitions in your overall social media marketing for dentist’s campaign.
4. Show off Your Leadership with Dental Practice Marketing
The very nature of social media is viral. That literally means it is easy to spread content about your dental practice. By sharing your blog posts, videos, and articles, you are demonstrating your expertise such as a leading Cosmetic Dentist in the area and also building trust. Consider hosting a podcast on YouTube or start a new channel featuring new content every week on your website. Because with video, it’s easy to go viral.
5. Engage with Your Audience
One of the best ways to engage with your fans and followers is to share valuable content for social media marketing. While it’s okay to sell products and services occasionally, it’s the dental tips people really want. Moreover, users who are finding your social media pages are there for answers. Engaging with your audience is the best way to build a following while showing your authority at the same time.
Social Media Marketing for Dentists
Social media marketing is word of mouth advertising for the 21st century, and while there is no magic formula for social media success, it is easy to build solid relationships when you have fun with it.
Call and find out how you and your team can have fun with social media marketing for dentists today.