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4 Social Media Marketing for Dentists Tips

4 Minute Read

When you consider that seven out of ten people in the United States use Social Media, being on top of your marketing strategies is essential, especially when you consider that quite a few of those people could be searching for a dentist.

Social media marketing for dentists is crucial to your overall marketing strategy.

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With more than 2.3 billion active users every 60 days, you can’t ignore Facebook. If you follow the Dentainment Blog, you’ll also know that Instagram is the second largest social media site on the planet. Add 150 million users to Pinterest’s fan base and you’ll see why smart dental practices use social media marketing for dentists.

Social Media Marketing for Dentists Made Simple

Social media not only builds brand awareness, but also grows your fan base while generating more leads. it also helps you connect with your audience on a more personal level.

A good social media marketing campaign increases dental flow. Social media marketing isn’t always easy and unless you have the time, could not be helpful in fully realizing the ROI for new dental patients.

According to Dentainment, there is definitely a right and a wrong way to market your social media accounts. By practicing these tips, you will be well on your way to mastering the fine art of social media marketing for dentists.

1. Goals for Social Media Marketing for Dentists

Having a solid plan is the best way to jump start your strategies. You must know what you want to achieve before you move forward. Make sure that your social media marketing goals are in line with your overall campaign before you jump in to the deep end. It’s also a good idea to write your goals down as 30 to 40 percent of people who do are more successful.

2. Know Your Audience

Knowing your audience is the only way you can truly engage. Social media is a great way to connect with your audience on a more personal level. Get to know your fans and followers. Comment on their comments and thank them when they share your content. The better you know your audience the better chance you have of increasing dental flow.

3. Social Media Marketing for Dentists and Content

Social media is where you want to show the personal side of your dental practice. Of course, you want to keep your audience informed, but you also want to keep them entertained. Consider the purpose of your post. Your website is where you can share educational information while sharing more fun content on your social media pages.

4. Beautiful Images for Dental Marketing

Images for social media marketing are a must and should be at the top of your priority list. While you don’t have to be an expert graphic designer, it does pay to work with a dental marketing company.

While your images may change over time, you want them to stay consistent with your brand. Because you will need to have pictures for all of your social media accounts, it makes sense to outsource your imagery.  Although, there are a plethora of helpful resources to help you generate powerful content on your own.

Dentainment is active on social media, so why not reach out and say hi!