4 Dental Marketing Tips You Can’t Ignore
It’s the month of love but that’s not all February is known for. If you follow the Dentainment Blog, you’ll know that the team has a yearly fun dental holiday’s calendar that helps you personalize your brand and help your social media marketing.
Social Media for Dental Marketing
Let’s face it; going to the dentist isn’t at the top of a person’s favorite things to do list. Communicating with your audience via social media shows the human side of dentistry. When you personalize dentistry, you’ll show patients, and potential ones, what your dental practice is really like.
Using the Dentainment Holiday calendar and other types of social media marketing for your dental practice takes time. However, there are some things you can do to help boost your online profile and your likes and shares on social media.
Selfie Videos for Social Media Marketing
Having a face to face with your audience, shows you care. When you take a selfie video of you preparing for a root canal, it shows a more personalized side to your dental practice.
Ask Dentainment how you can personalize your dental practice and your team with professional videos. Moving pictures speak a thousand words, especially when it comes to social media.
Be Proficient on Social Media
If you and your practice are less than diligent about posting on social media, you are hurting your online profile. Remember, Google and the other search engines are now recognizing social media in its algorithms.
Certain posts will pop up in a search. Make sure that your posts and blogs are current. You’ll want to keep users up to date on the latest dental technologies. If your last post was before your office became a preferred CEREC© provider, a potential patient may move on to the next dentist in the search.
Knowing Where to Put your Social Media Marketing Energies
Where you spend your time on social media can be difficult. With teens leaving Facebook to jump on Snapchat, and women spending most of their day on Pinterest, marketing a dental practice to the right demographic is crucial.
Do your research and create strong profiles. If cosmetic dentistry is a specialty, consider creating a strong Pinterest Page alongside your Facebook Page. Targeting a broader audience with Facebook assures your exposure to people who aren’t fans of the virtual billboard.
Streamlining your social media marketing and your communication makes your workday more manageable. Find out how with Webchat.