4 Dental Marketing Tips for your Toolbox
Spring is the perfect time to rethink your dental marketing toolbox. By streamlining your dental marketing you can have a real impact both online and offline.
Below are some dental marketing techniques to add to your toolbox.
1. Patient Experience for Dental Marketing
2020 really is the year of the consumer. Businesses are no longer pushing people to buy, but instead enticing potential buyers with customer experiences. By focusing on business culture, you are giving users the best service possible. When you offer more than information, you are providing customer experience, known in marketing circles as CX.
Convenience, knowledge, efficiency, and friendly service are essential for customer experience. Having technology that is up to date and personalized makes for an even better patient experience.
2. Team Engagement for Dental Marketing
If friendly service is the foundation for excellent customer experience, you must have a team that is willing to get into the thick of things. Remember, most consumers will move to the next dentist on the list if the team isn’t knowledgeable about your products and services.
Your team needs to know your products and services and be pleasant if you want to increase dental flow. After all, your team is the face of your dental practice. Make sure everyone that works in the practice remembers this.
3. Marketing your Practice with Visual Content
It really is a visual world and while advancements with voice search and other technology is exploding, it’s important to remember how important visual content is to your overall dental marketing strategy.
People are visual creatures and prefer pictures and video to text. Consider adding images, videos, infographics, and data visualizations to your digital content. This helps get your message across and helps it sink in.
4. Personalization and Dental Marketing
People love interacting with brands who personalize conversations. Consumers are bombarded with messages from a variety of different channels. By making communication more personal, you are building a connection between patients and potential ones. So much so, that 80 percent of consumers would rather buy or do business with brands that give them a personalized experience.
If you would like to learn more about building your dental marketing toolbox, call and talk to a team member from Dentainment today.