4 Clever Tips for Video Marketing for Dentists
With people watching more than 5 billion videos every day, it’s hard to ignore the success of video. Furthermore, people are more inclined to share video posts.
Technology has made it easy to shoot video. These days you can film professional looking videos from the comfort of your cell phone. With that being said, there are some things you can do to help you stand out from the sea of videos on the net with smart video marketing techniques.
1. Focus on the Story
It’s important that you center your videos around your stories and not around your sales. That goes for all of your dental content, including your text. When you appeal to your patients needs, you are providing value.
Story telling is imperative, especially when it comes to dentistry. When you move away from selling, you will find yourself with more likes, comments, and shares.
2. Use Your First 10 Seconds Wisely
People will click away within the first 10 seconds, or even less, from a clip. People want to hear what you want to say from the beginning. Video marketing experts recommend that you get to the point of your video within the first five to 10 seconds of your video.
Questions are a great way to spark the curiosity of a potential patient. When you encourage people to watch your video right away you are adding value to your dental practice.
3. Add Some Fun to Your Videos
Let’s face it, dentistry isn’t the most entertaining subject in the world, but it doesn’t have to be boring. Add some humor to your videos. This will help get your point across while being human at the same time.
Laughter really is the best medicine. When you enlighten your audience, they tend to forget about the rest of the world for a while. Look around and see what makes people laugh. When you do some comedy research, you will be surprised at how well your audience will receive and share your messages.
4. Educate Your Patients with Video Marketing
While you won’t want to film all of your dental procedures, you can do a show and tell. Shoot some video explaining the different services you provide. Show shots of your tools and include a client testimonial.
When your viewers understand more about dentistry they will be more inclined to schedule a dental appointment with your dental practice. This is video marketing at work.
Shoot a couple of Q and A sessions with experts in the field, or shoot how to videos in the comfort of your dental practice. Remember, more than 75 percent of people around the globe are considered visual learners. Video marketing is a powerful medium, especially when it comes to dental marketing.
If you would like to learn more about video marketing for dentists, call and talk to a team member from Dentainment today.