3 Video Marketing Tips for Your Dental Practice
Video marketing is one of the best ways to share your dental practice with the world. From how to videos and explainer videos to Q & A sessions and testimonials, video marketing for your dental practice really is the way to go. However, unless you have the tools you need, your videos may not get the attention they deserve.
Primarily, you need to understand your audience’s video viewing habits, but that is just the tip of the iceberg when it comes to video marketing.
Below are some tips for a successful video marketing campaign for your dental practice.
1. Video Marketing Platforms
Before you jump into video marketing for your dental practice, you need to know where people are watching. Of course, YouTube is the biggest player in the industry and with billions of hours of videos watched every day it’s a platform that works well for everyone.
With that being said, you should not ignore the other social sites. Facebook and Instagram are excellent places to post your videos as is Pinterest. If you are interested in B-to-B marketing for your dental practice, LinkedIn is excellent for video marketing. Keep in mind that longer videos fare better on YouTube while shorter clips are popular on Facebook and Instagram.
2. Know Where People Watch Videos
Dentainment recommends that you produce video content with a mobile mindset. People watch videos on their phones and tablets more than they do their desktops or laptops.
Also, keep in mind that 92 percent of people surveyed at the end of 2019 said they prefer to watch videos without sound on their mobile devices. Make sure you caption your videos as this gives your audience a chance to watch your dental content without sound.
3. Personalize Your Dental Videos with Data
If you follow the Dentainment Blog, you will remember how important personalization is, especially when it comes to dental marketing with video. Personalizing your social media videos is an excellent way to connect with your fans and followers using the information provided when they interact with your dental practice.
Check out the data that you already have. Tailor make and target your videos to your patients, email subscribers, newsletter recipients and those that you engage with on social media. The more personal you get with your audience the better chance you have of increasing dental flow.
If you would like more information regarding video marketing for dentists, call and talk to a team member from Dentainment today.