3 Must Have Dental Marketing Video Tips
2020 is all about video. From Zoom virtual consultations, video chats and everything in between, having a dental video marketing plan for your dental practice is essential.
In today’s world, it’s easy to be overloaded with technology. If you aren’t on top of it, your competition just may get the better of you.
You can stay on top of things with these three dental video marketing tips that are sure to polish up your video marketing strategies for the remainder of the year.
1. Stay Focused While You’re Shooting
If you have been following the Dentainment Blog, you will remember that keeping your eye on the ball is vital. When you have chosen your topic, it’s important to remember what you are talking about. It may sound simple enough, but often time’s nerves get the better of people, especially when it comes to the camera.
Write a script and stick to it. While some may have developed a natural talent for the lens and can often wing it, having something to refer to is imperative for the editor, even if you are a one-take wonder.
2. Choose Topics Wisely for Every Dental Marketing Video
Staying fresh with video marketing for dentists is important, as you aren’t the only one who will be producing Q and A and demonstration videos for YouTube and your website.
Watch the competition and choose your dental topics wisely. Ask your patients what types of videos they would like to see. Hone in on those topics and be consistent. If you are a dentist who specializes in cosmetic dentistry, brand your videos to reflect your chosen specialty.
3. Personalize Your Dental Marketing Video
Personalization is the key when it comes to all types of dental marketing. Your website depends on it and so does your social media presence. Craft your content to include your audience because people love to be referred to, especially when it comes to video.
One of the easiest ways to personalize your dental marketing videos is with testimonials. People are happy to smile and show it off to the world. It is also an excellent way to utilize word of mouth advertising.
If your marketing strategies are getting the best of you, call and talk to a team member from Dentainment. It really can make a difference to your online presence.