14 Dental Marketing Trends You Need To Know About
Dental marketing is changing, almost on a daily basis. With new online and conventional dental marketing tools available, it’s tough to know where to put your energies.
Every business, including your dental practice, needs to be proactive when it comes to digital marketing. With streaming content, social media marketing and video marketing, the internet is the place to be, but how do you make your presence known in the marketplace?
Below are some dental marketing trends to watch for in the second half of 2019.
1. Audience Customization
When it comes to millennials, Facebook is still the number one social media platform for dental marketing with Instagram coming in second, followed by Snapchat. The younger crowd puts mobile marketing in fourth place and Twitter in fifth.
Again, it all comes down to demographics. If you are marketing people over 65, consider that Facebook commands 41 percent of the audience. Ask a team member to analyze your patients and their age groups. This will help you customize your social media marketing and your overall dental marketing campaign.
By analyzing your demographics, you can save time and money on dental marketing.
2. Chatbots an Essential Part of Dental Marketing
Acting as a virtual customer service representative, Chatbots interact with users becoming a virtual, “Concierge,” of sorts. When you install a Chatbot, you are giving your patients an additional way to contact you and your dental practice.
Although interaction is primarily through text and chat windows, verbal communication is also possible. Chatbots can answer patient queries and even explain your products and services. These types of questions can be time consuming for you and your team.
Using Chatbots makes patient communication easier and less time consuming. When you add the Chatbot software to your programming, you are eliminating unnecessary phone calls that were simple enquiries about a product or service. Appointment changes can also be made with Chatbot software.
3. Video Marketing Isn’t Going Anywhere
More than 75 percent of people in the United States watch YouTube videos, but it’s more than cute animal videos they are watching. Service industries rank among the highest, with dentistry in the top 10.
When you create marketing videos for your dental practice, you are showing the world your personality. This certainly goes a long way, especially when it comes to dentistry.
Be creative when producing your videos. Office tours are extremely popular as are explainer videos and video testimonials. Ask your patients what they would like to see on your YouTube page as well, and make sure you write a script before you start shooting. A script tells your story and is an integral part of your video marketing plan.
4. Going Live with Dental Marketing
When you go live on social media, you are streaming your dental practice to people who are interested in your products and services. If you follow the Dentainment Blog, you will know that going live can do tremendous things for your fan base. Live streaming is interactive and spontaneous, as long as you do it the right way.
Before you go live, make sure you have a script, or at least an idea of what you are planning. Live events can be difficult to script, but if you know your angle, you won’t have a problem.
Be sure to have everyone sign a release form before you go live. Some people do not want to be on video, especially live streaming video.
5. Consider an Influencer for your Dental Marketing Strategy
An influencer is someone who is followed on social media. Some influencers, have millions of fans.
An influencer doesn’t have to be famous, just well known on the net. Maybe one of your patients has a massive following on Facebook, or perhaps thousands follow one of your team members, you may even have a real celebrity on your books. Whatever the case, find an influencer who can help share your brand, and your identity.
When you include an influencer in your dental marketing plan, you will attract people who normally wouldn’t see your social media pages. This is a huge advantage if you want to increase your dental flow.
6. Content is Still a Massive Part of Dental Marketing
Content can make or break a website. Content that is poorly written or doesn’t make sense will leave your patients wondering. If you don’t have anyone on your team who is a decent writer, consider hiring a professional digital content writer.
A professional dental marketing writer has the skills and experience to make your dental practice shine using keywords and keyword phrases that are expertly woven into the content.
Every piece of unique content, from websites to blogs, is researched with no spelling or grammatical errors. If it’s tough to get through an article on your website because it doesn’t flow, it’s time to hire a professional digital content writer for your dental marketing strategy.
7. Personalized Email for Dental Marketing
Email is still a major hub of communication. Billions of people all over the planet use email for all sorts of purposes, including commercial enterprises. The challenge is creating personalized email messages that spark the interest of your subscribers. By combining automation with personalization, you have a better chance of staying out of the junk folder.
An effective email marketing campaign that avoids generic marketing helps you become more personal with your patients and potential ones.
Dentainment recommends that you create a dental marketing campaign that is specific. Write a catchy title and make sure that your email message matches the title. All too often dental marketers hook the audience with a catchy title only to have them unsubscribe because the message had nothing to do with the title.
8. Dental Marketing with Voice Interaction
With Siri and Alexa willing to grant your every command, it’s no wonder that dental marketers are jumping on the voice interaction marketing train. You can’t argue that verbal communication and interaction is preferred to typing and swiping. Now that machines are understanding buyers shopping habits, it just makes sense to put some of your dental marketing dollars into voice interaction marketing.
With every new dental marketing platform come challenges. Voice searches are different from texting and typing. This is especially true in the search engine results. With a text search you’ll get multiple pages of results, while voice search usually only supply the user with one or two.
When you write your content for voice interaction marketing, read it aloud and write it as if you were conducting the search. Because dental marketing with voice interaction is fairly new, you are getting in on the ground floor when you incorporate it into your overall dental marketing plan.
9. Marketing your Dental Practice with Text Messaging
Text message marketing allows you to interact on a more personal level. People are also more inclined to open a text message than they are an email message as well.
Text message marketing, also known as SMS marketing allows your team to text special dental deals, coupons, and current events. With text message marketing, you can also share dental tips with patients and potential ones.
SMS marketing for your dental practice is quick, easy, and a much more direct approach. Using SMS, which stands for Short Message Service, is one of the most efficient ways to stay in contact with your patient base. Text message marketing also allows you to have a more personal relationship with your patients.
Ask Dentainment how you can include text message marketing into your dental marketing strategy.
10. Creativity for a Successful Dental Marketing Campaign
Sometimes it can be tough to come up with a clever dental marketing campaign. With so much competition on the World Wide Web, a thought provoking and creative dental marketing plan sets you apart from the competition and helps your brand.
Target your content to your demographic. For example, if you are a pediatric dentist, create content that includes infographics. Fun pictures of teeth, a toothbrush, and a tube of toothpaste will attract potential patients.
On the other hand, if you are targeting seniors, it’s best to leave the animation to the younger ones. A senior audience wants creative content that gives them the answers they want to hear.
Regardless of your demographic, you must be creative, just don’t forget to remember whom you are targeting and use creative and meaningful content that attracts the right dental flow.
11. Authenticity is Crucial for a Successful Dental Marketing Campaign
Automation has changed the world. Decades ago, people were being annoyed by robotic calls and automated customer service. Most were, and still are, fed up with talking to a machine.
Some companies make you jump through a million hoops just to get to a real person. When you plan your dental marketing campaign, include those personal touches that make you and your dental practice human.
While automation helps with daily and basic tasks, a personal touch shows your patients, and potential ones, you care. Remind the team that being on hold for five minutes isn’t the way to increase dental flow.
The same goes for social media and email. Personalize your posts and your email messages instead of automating them. If your messages start with Dear Sir, it’s time to find a good dental marketing company.
Automation is a great thing, but it will never compare with good old-fashioned customer service.
12. Optimization is the Key to a Great Dental Marketing Campaign
Although some dentists prefer not to co-mingle personal and business social media accounts, those that don’t mind, are finding an increase in their patient base. With more than 2.78 billion lovers of social media around the globe, the competition is fierce.
When you combine your personal and professional profiles, you are standing out. When potential patients get a glimpse of your personal interests, your friends, and your family life, they find you and your brand more genuine. This is especially important in the field of dentistry.
Social media has changed interaction on a personal and professional level. If you decide to integrate, both you and your brand are becoming more transparent.
13. Web Directories and Dental Marketing
Web directories are loaded with potential dental flow. Directory websites allow you and your dental practice to reach your demographic and attract more website traffic.
Web directories also help you get to the top of the coveted search engine list without paying for it. Known as organic marketing, web directories are one of the best ways to boost your ranking on Google and the other search engines.
Hitting the top after the paid for spots is possible if you use web directories for dental marketing. Great web directories to start with include, Google My Business, the Yellow Pages, Yelp, and Bing Places.
14. Interactive Video and Dental Marketing
Although Dentainment has touched on video marketing previously in this article, it’s important to note that interactive video is on the rise and completely separate from videos on YouTube and going Live on Facebook.
Interactive videos are a great way to share your dental practice with the world. Blogs, social media posts, website landing pages and email are all great ways to use interactive video in your dental marketing plan.
Interactive videos increase engagement and get better results than standard videos. You have a better chance of keeping viewers glued to the screen with interactive video. People love to be involved in video production. It is no surprise that 70 percent of dental marketers have seen an improvement in ROI with interactive videos.
Plenty of Time to Boost your ROI with Dental Marketing
With six months left in the year, there is still plenty of time to increase your dental flow with professional dental marketing. By adding the above marketing strategies to your conventional marketing strategies and overall plan, you’ll see a better return at the end of the financial year.
If you would like more information regarding dental marketing in 2019, call and schedule a no obligation consultation with Dentainment.
Dentainment has the knowledge and expertise to help your dental brand grow.
Call for a no obligation dental marketing consultation with Dentainment today.